About Us

More Than a Word. It’s a Vibe.

Some nights deserve an outfit that says exactly how you feel. That’s where I ❤️ Puteria comes in.

Our founder, Ozzie Lapinell, was born in New Jersey and raised in Miami. From growing up in Westchester—La Sawesera—to nights in South Beach, after-hours at Club Space, and festivals around the world, partying has always been part of his story.

Along the way, one familiar Miami expression captured that spirit: puteria. For Ozzie, it means having fun, letting loose, and enjoying the moment. So he took a phrase he loved and gave it a look you could wear.

Wear the Energy

Our clothing, hats, fans, and accessories bring that playful attitude wherever the music takes you. A festival weekend. A night at your favorite club. An unplanned outing that turns into a story.

I ❤️ Puteria is for the people who dress for themselves, make friends on the dance floor, and always have room for one more song.

See You on the Dance Floor

However you show up, bring your personality, your people, and your love for a good time.

Wear the vibe. Let the puteria begin.